You are already aware that adding bonuses to an offer can boost sales. Did you know, however, that the wrong bonuses can actually DECREASE your sales? This is due to the fact that it muddles the offer and confuses the customer.
Here’s the 4-part test I use to almost always select the correct bonuses:
1. Is the bonus’s perceived value high? Or a value that the prospect is unable to determine? If you answer yes to either, the first test is passed. For example, if you’re selling investment advice, providing a video of insider investment tips from the product’s author can have a very high perceived value, whereas providing an investor’s dictionary (information that can be found with a quick Google search) has a very low perceived value.
Offering an ebook that currently sells for $97 versus one that sells for $5 is another example. Make sure to show them the exact page where you are selling the $97 ebook, and that no one else is selling the same ebook for less.
2. Is the bonus one-of-a-kind? Offering a one-of-a-kind ebook written by you is one-of-a-kind, as long as you haven’t sold the resale rights. Offering a resale rights product that is accessible via the Internet is not novel. TIP: You can repurpose a PLR product into your own unique product, complete with a unique title and cover, so that even though the information is not entirely unique, it appears to be. Is this moral? I’ll leave it up to you.
3. Is the bonus relevant to the offered product? If you’re selling a coffee maker, a coffee bonus is appropriate. The same thing applies if you sell coffee and give away a free coffee maker (one company made a fortune doing exactly this.)
Are you at a loss for what to say? Examine your main offer and then ask yourself, “What’s missing?” It could be a series of instructional videos or a way to boost the impact of the main product. Perhaps it will be personal coaching or a webinar to answer questions and assist users in getting the most out of the product.
4. Is the bonus appealing? The more people who want your bonus, the more prospects who will buy your offer – sometimes just to get the bonus. If you’re a well-known copywriter, for example, you could offer to polish one of their sales letters as a bonus when they buy your $997 course on how to write sales copy.
When you use these bonus hacking tips to create your next product, you will sell more!