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I know firsthand how difficult it can be to continually come up with new topics for your emails. The first 20 are easy. The next… Read More »Can Jokes Make Good Marketing Emails?

Don’t even second guess when I tell you that an abundance of typos on your sales page will create doubt in your prospect… They’ll suspect… Read More »This Stupid Mistake Will Cost You Money

When teaching and selling via video, nearly all of us could do just a little bit better. We could be a little bit more interesting,… Read More »Instantly Be More Charismatic in Videos

In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks.… Read More »Psychological Hack for Getting More Done

“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for his own agency. In the full-page ad, details on different oysters,… Read More »The Ogilvy-Oyster Method of Sneaky Sales

Most new marketers make the painful mistake of thinking the sale is done when the customer buys the product. Nope. That’s just the first sale.… Read More »This Reduces Refunds and Increase Sales