As marketers we write headlines all the time, whether it’s for a blog post, an article, an email, a sales letter or an ad. As you know, the better your headline, the more people will read your words and possibly take the action you seek.
Here are 15 ideas for headlines. Next time you’re stuck for what to write, simply refer back to this page. In fact, you might want to print it out and tack it up next to your desk.
15 Profitable Headline Ideas:
Give news using words such as “new,” “introduction” or “announcing.” “Introducing A Painless Way To Remove Skin Lesions Forever.”
Use numbers and statistics. “Unprecedented 88 Miles To The Gallon.”
Make a recommendation. “The 3 Niches You Must Be In NOW.”
Ask a question. “What Do Successful Marketers Have That You Lack?”
Tie in to current events. “How This Year’s Election Provides You With A Unique Investment Opportunity.”
Give the reader a command, telling him or her to do something. “Try This Weight Loss Snack And See If It Doesn’t Taste Exactly Like A Decadent Candy Bar.”
Use words that paint a picture. “How To Be As Muscular As Arnold Schwarzenegger In His Prime.”
Tell a story. “The Bully Laughed When I Fell To The Ground, But He Wasn’t Expecting What Happened Next…”
Create new terminology. “New Wixor Method Instantly Doubles The Conversion Rate On Your Website.”
Caution them. “How To Avoid The Costliest Mistake You Can Make In Building Your Online Business.”
State a startling benefit. “Get Your Own Virtual Assistant For Just $5 An Hour.”
Tell them your amazing offer. “Everything You Need To Make Your Own Beer For Just $29.”
Make a comparison. “Get Twice As Many Widgets For Half The Price Of Our Competition.”
Use a testimonial. “Before Taking This Course I Was Broke… Now I’m Debt Free And Financially Secure.”
Make a seemingly contradictory promise. “Eat As Much As You Want And Still Lose Weight.”
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