There is a lot of misunderstanding about article marketing, and I hope to clear some of it up. It’s true that some of this false information has been spread so often that you might find what I’m about to say unbelievable. However, you could be one of the few intelligent people who can spot the nonsense of article spinners and similar tools.
The first fallacy is that you must substantially modify an article before posting it to both your website and Ezine Articles (or any other article directory).
Wrong.
You are free to republish the same article in several places, including your website and article directories, as long as the content is unique and yours. In fact, Ezine Articles doesn’t mind if the article has been published before; as long as the authorship is properly acknowledged, it doesn’t care.
I believe this to be true for all article directories. A directory that insists on original material is obviously doing something wrong. Requesting a new rendition of Yellow Submarine from the Beatles just so they’d play it on the radio. That’s totally out of control.
The second common misconception holds that you should first submit your work to an ezine directory before posting it on your own website.
Rubbish.
In what world would you consider an article directory more important than your own website when it comes to distributing your own content?
You’d be wrong if you thought it would improve your site’s search engine rankings. Just because it’s already on your website doesn’t mean people won’t use it.
You put it up on your own site first so that people would view it as authoritative and link to you instead of anyone else.
Submitting articles to article directories isn’t primarily about search engine optimization or even about generating traffic from the directory itself. The goal is to have authority sites that are relevant to your niche pick up and publish your material, providing you with high-quality inbound links and, yes, qualified visitors.
Isn’t it true that duplicate content exists if other websites are using my article?
No, before the advent of the Internet, hundreds of newspapers would run the same Associated Press piece with the same byline.
The Internet, please. Sites that report the news, like the Associated Press, produce content that is picked up by many other sites. There is a duplicate article with the same byline posted on multiple websites. The practise is totally acceptable and is known as syndication. You won’t be dinged for it, and you might end up with some useful inbound connections and targeted visitors.
What does Google think of content that has been syndicated? Google gives more SEO credence to content that it finds on several websites because it assumes it is popular and has been shared widely. It also provides more weight to your material if it is found on high page rank and authority websites.
Now that you know the truth about those three fallacies, you may release yourself from the clutches of disinformation and focus on having your own article content published, shared, and syndicated online.
Three Article Myths that are Keeping You Prisoner first appeared on.