January 2024

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all… Read More »Think You’re Not ‘Expert’ Material? I Do…

Ok, this is a rant but it needs to be said… I got another email the other day from someone lamenting at how darn difficult… Read More »Is Online Marketing Too Hard for You?

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier.… Read More »You’re ‘Buying’ Your Sales – You Just Don’t Realize It

At this point I’ve mentioned over and over that you should be building a list with just about every action you take in your business.… Read More »Why List Building Is Really So Important

There’s a huge difference in sales conversions when someone is excited about a purchase they’re making vs. when they’re surprised by the possibility of a… Read More »The Power of Preselling Products by Email

You may not be able to focus 100% on your target when you are planning on building a home business. There may be many reasons… Read More »Focus on Your Target: Building a Successful Home-Based Business